Why Small Business Internet Marketing Is Important to Local Businesses

Small Business Internet Marketing

The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.

Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.

Google is effectively the new Yellow Pages.

Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.

This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.

Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.

So a search in Google for a plumber in say Atlantic City is simply going to be “Atlantic City plumber”. It shouldn’t therefore be hard to rank high for that keyword. Type in “plumber” without the location, and the competition is sky high.

However, a small business doesn’t even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.

Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.

To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.

Having A Small Business Mobile Marketing System Work For You

Why do some businesses thrive when other businesses in the same niche fail? Do you think it’s because of their many techniques or because of some “special formula” that only they know? Here’s a little secret…Many of the businesses that thrive know how to target their customer base for repeat business utilizing a small business mobile marketing system. They know how to promote and advertise to their customer base efficiently and productively. And they know how to do it with minimal cost to their bottom line.

One of the best strategies you can do to target your customers is to use a small business mobile marketing system that targets your customer base. This concept has proven itself over and over again in the small business arena. Having this strategy in place, and carrying it out, will not only help build your business and customer following, it can also attract other customers as well.

The huge advantage of a small business mobile marketing system is that it exploits what is probably the most important piece of real estate people own on this planet… that 3 – 5 square inch of screen on their cell phone. Think about that for a second and tell me if this isn’t true…every time your cell phone rings or vibrates don’t you look to see who is calling or texting you? When you implement this small business mobile marketing system its a fact that APPROXIMATELY 83% OF ALL MESSAGES ARE LOOKED AT WITHIN 1 HOUR OF BEING RECEIVED. What would that do for your business if that every time you advertise a special promotion 83% of your customer base sees it within one hour?

Or you could use this strategy… go to the printer or coupon distribution company and they will put you on a list for your coupon or advertisement to be distributed at a future date and you have no idea how many people see or ignore your promotion. How many times have you received coupons in the mail or from the grocery store and they end up just adding to your trash can on their way to the local landfill? What makes you think that technique will work for your business? With a Laser-Targeted small business mobile marketing system those days are over.

You see, to be successful in business marketing, there are several critical elements that should be at work on your behalf. The benefit of a small business mobile marketing system is that you control the content, control when your customers see it and control the time they see it. You control one of the most important aspects of your company’s bottom line, marketing your promotions, to your business’ advantage.

As of the day I am writing this article, this is as easy and user-friendly structured system that you will find when it is utilized to target your customer base. Coupons, Ads, Yellow Pages and other forms of advertising have their place but for the small business owner who needs to watch their bottom line having that small business mobile marketing system in your arsenal puts you in the drivers’ seat when it comes to repeat customers.

Local Business Online Marketing: Could My Small Business Benefit From Web Marketing?

Everyday, people perform searches for local products and services. Whether it’s finding out what’s the closest brick oven pizza shop, or whether there is a car insurance company with good rates in your area, local searches make up a large volume of the total daily searches performed by people.

If you are a small business owner, you definitely want to tap into the hundreds and possibly thousands of local searches that are done in your area daily for products and services that you may offer.

The traditional forms of business marketing include listing your company in the Yellow pages, placing ads in the newspaper, on TV, and on the radio. But today, in 2011, there is another place where people find their information for local services 70% of the time. Yes, you guessed it: the internet!

Is your local business listed online? Have your organization pursued any forms of online advertising?

Local business online marketing is one of the easiest and most cost-effective forms of advertising today. As I mentioned, 70% of searches for local products and services happen on the internet. That is according to recent statistical research done in the U.S. in 2011 and that number increases every year.

If your local business is not already benefiting from an online marketing campaign, today’s a great day to start pulling in those extra profits. The easiest way to get started is to get listed electronically. You can publish your local business name, address, phone number, website, business description and business hours on search engine sites such as Google, Yahoo, and MSN. Then, when people type in keywords related to your business in the search engine, as well as your location, you will appear in the top results. This is a great way of instantly drawing additional customers to your local business.

However, listing your local business electronically is only the tip of the iceberg when it comes to online marketing.

How about starting a website? Or a Facebook group? Or posting on Twitter? The options for e marketing today are pretty much endless. It all comes down to how big you want your business to be, and how many new customers you want to attract.

The first thing to know is that starting a local business online marketing campaign is not difficult. Many small business owners may feel uncomfortable about the idea of advertising on the internet, if all they’ve ever done is post an occasional ad besides the comics page in the newspaper. But don’t worry! You can do it. All you need to get started is to determine approximately what geographic region you are attempting to reach, and who exactly within that local area is your target market.

Once you know your specific region and who your target customer base is, you’re all set to starting a local business online marketing campaign. Consider starting a website. Think of it as your new online home. This will be your basis of operations on the internet and the place you put most of the content related to your local business.

There are many great resources and tools available today online for starting up an e marketing advertising campaign. Just remember, you don’t have to do it all by yourself. There are many willing people who can help you launch yourself on the global platform called the internet. Think big, and decide today, whether your local business could benefit from online marketing. I’m here to tell you that if you go for it, it will be one of the best small business decisions you ever made.